I am a User Experience professional of 12+ years who champions the user, translating business requirements into intuitive solutions for the end-user through ideation, strategy, wire-framing, usability and interaction models as well as guiding the UX team to incorporate all technical and usability specifications of the project while constantly advocating for the end-user.
I was born in Queens, NY, and lived all throughout the east coast, but have been residing in Seattle long enough to call the Emerald City my home.
Aside from all the work, I have a passion for playing and listening to all forms of music, sports, and getting active in the community. Whether it's creating beats on the percussions or mixing, escape into music is where I find my place of solace.
AMAZON ALEXA, SENIOR UX DESIGNER
June 2016 - Present
UX Lead for several products and features of the Alexa Skills Kit. I lead the UX that employ design thinking and methodology in collaboration with cross-functional teams of engineers, researchers, product marketers, product managers while also facilitating user experience design, implementing/managing experience features, and evangelizing human-centered design culture throughout the organization.
AMAZON FRESH, UX DESIGNER
January 2015 - June 2016
I led and owned the entire design process of Amazon Fresh for the entire E2E of Pickup including station experience and the Concierge Tool since the outset of the project in January 2015. I also led efforts to address customer pain-points related to new customer acquisition, slot selection and order modification.
BLUE NILE, UX DESIGN MANAGER
November 2013 - January 2015
While growing a strong UX team to support Blue Nile's growing business, specifically around industry leading customization tools, the UX initiative was to provide design solutions that would craft UX engagements that exceed our customers' expectations. I worked closely with key stakeholders to understand business needs while advocating industry best practices for user centered design. Owned the administrative side of all UX project deliverables (concepts, wireframes, prototypes, specifications, etc.), project engagement agreements, timelines and final delivery.
BLUE NILE, SENIOR UX DESIGNER
November 2012 - October 2013
Conceptualize and design the user Interface for web and mobile products with a vast number of wireframes and hi-fidelity compositions which helped product owners think outside the box--further enhancing their overall project vision. UI requirement documentation which includes wireframes and functional specs, user-flows and lo & hi-fidelity axure prototypes., CSS and brand guidelines.
ROYALE AGENCY, UX CONSULTANT
April 2009 - February 2011
Founded strategic agency providing creative & social media services to clients worldwide. Developed agency branding, built internal processes & directed overall strategic vision. Was part of a small, nimble team working closely with clients to discover and act on insights that fed design and strategic initiatives.Successfully launched large marketing initiatives for major brands online including: WASATCH, Tekk, Costco Wholesale, Mercedes Benz, Tere Foster Real Estate Group, Mellina & Co, National Society of Hispanic MBAs, STIR Martini + Raw Bar and Stancenation.
STIYL AGENCY, LEAD WEB DESIGNER
February 2005 - September 2009
Led and directed teams of designers and developers on integrated websites, rich media advertising and email campaigns for various clients including: Holiday Inn, Intercontinental Hotel Group, StoryMakers Studio, Small Vineyards. Paramount Pictures: Freedom Writers, Scriptware, Musicians Arts Society, PhotosFree, The Woody Woodpecker & Friends Cartoon Collection and Bagadocious. Projects include Flash websites, online advertising, logo design & branding, blogs, and large-scale Web 2.0 applications.
March 1999 - August 2009
Website design, development and creative production for Coridel Capital Partners, 3 Dental Tech, KPD Incorporated, Vio, Focus, The Good Foot Arts Collective, STYLEISMINE.com, Seta Systems, Kollaboration Seattle, Carter Law Firm, P.S., and many more.